Working notes. From the keyboard.
Long-form notes on building content-first websites that rank on Google and get cited by AI assistants. Updated as topics warrant, not on a content calendar.
Recent insights
The opacity:0 LCP killer hiding in your GSAP entrance animation
Why scroll-driven entrance animations sabotage your Lighthouse score, and the transform-only pattern that fixes it without losing the polish.
Why your answer-engine surface needs a llms.txt before it needs a sitemap
How Anthropic, OpenAI, and Perplexity crawlers prioritize llms.txt as a discovery surface, and the canonical shape that gets your facts cited correctly.
The sameAs graph is more important than your meta description
How Google ties your Wikidata, LinkedIn, and Google Business Profile together via sameAs threading, and why a broken sameAs link costs you Knowledge Panel real estate.
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