Architecture
Coming June 2026
Content First architecture, explained in plain English
Why every page should render its substance in HTML before any JavaScript runs, and what it costs you when it does not.
Studio Notes
Field notes from the studio.
Architectural decisions, citation mechanics, and what we have learned shipping over one hundred thirty production builds. New posts monthly, written by Joseph.
Editorial Roadmap
First posts dropping June 2026.
Subscribe through the contact form to get posts in your inbox the day they go live.
AIO
Coming June 2026
How AI Overview decides who to cite
The signal pattern that gets a page picked for Google AI Overview, ChatGPT search, and Perplexity. What changes between them and what stays the same.
Strategy
Coming July 2026
The four pillars of modern visibility
SEO, AEO, AIO, and GEO. Where each one starts, where they overlap, and how they reinforce one another when run together.
Authority
Coming July 2026
Claiming your Wikidata entry as an SEO move
Why Wikidata is the most underrated authority signal on the modern web and how to claim and curate your entry without getting reverted.
AI Crawlers
Coming August 2026
llms.txt and what AI crawlers actually read
A field report on what GPTBot, ClaudeBot, PerplexityBot, and Google Extended actually fetch, what they ignore, and what your robots policy should say.
Stack Decisions
Coming August 2026
Static HTML versus React for SEO in 2026
The decision tree the studio uses to pick between hand coded HTML, Next.js static export, and React Vite. What each stack costs and earns.