Scale

The fourteen tier operating system for ranking.

Each tier is a complete discipline. Each discipline has a ROI curve, an entry cost, and a compounding benefit. Install the tiers that match your stage, in the order that matches your business.

All Tiers

T01 · Foundation

Foundation

$497

Crawlability, performance, security, modern web. The substrate.

28 optimization pointsOne time install

T02 · Visibility

Search Visibility

$697

Content strategy, topical architecture, SERP features, authority signals.

28 optimization pointsOne time install

T03 · AI

AI Domination

$997

Answer engines, entity graphs, multimodal search, crawler access.

20 optimization pointsOne time install

T04 · Authority

Entity and Authority

$797

Knowledge graph claiming, sameAs networks, Wikidata.

14 optimization pointsOne time install

T05 · Local

Local Domination

$897

GBP, local pack, citations, reviews, geo targeted programmatic.

16 optimization pointsOne time install

T06 · Content

Content and Multimedia Authority

$1197

Long form, video, image, audio. Authority earned through depth.

15 optimization pointsOne time install

T07 · Social

Social and Community

$697

Brand signals, social proof, community building, third party mentions.

16 optimization pointsOne time install

T08 · Analytics

Data, Analytics and Conversion

$897

GA4, server side tagging, attribution, conversion rate optimization.

18 optimization pointsOne time install

T09 · Monitoring

Monitoring and Intelligence

$597

Citation tracking, ranking surveillance, competitor watch.

12 optimization pointsOne time install

T10 · Operations

Workflow and Operations

$497

Editorial calendars, content briefs, quality control gates.

10 optimization pointsOne time install

T11 · Retail

Marketplace and Retail

$797

Product feeds, shopping graph, marketplace optimization.

10 optimization pointsOne time install

T12 · International

International

$997

Hreflang, ccTLD strategy, multilingual content.

8 optimization pointsOne time install

T14 · Advanced

Advanced and Immersive

$1497

WebGL, three dimensional product views, immersive scrollytelling.

8 optimization pointsOne time install

Stack bundles.

When you want the whole program rather than picking tiers one by one.

Bundle

Full Stack Bundle

All thirteen active tiers, T1 through T14, with ongoing retainer.

One time

$11,997

Or monthly

$2997/mo

Bundle

Automated Stack

Automation forward subset, T1 T2 T3 T4 T5 T8 T9 T10.

One time

$7,997

Or monthly

$1997/mo

Common questions.

Why fourteen tiers?+

Because visibility is a stack, not a checklist. Each tier represents a distinct discipline with its own ROI curve. Some businesses only need Foundation and Local. Others need the full stack. The tiers exist so you can install only what you need without paying for what you do not.

What is the difference between this and the Full Visibility Stack?+

The Full Visibility Stack is monthly upkeep across four pillars. Engine Optimization tiers are one time installations that expand the surface area of your visibility. They compose. You can run the Visibility Stack and stack Engine tiers on top.

Where did tier thirteen go?+

Tier thirteen has been retired from the program. Its functions were folded into Tier four Entity Authority and Tier six Content Authority. Active tiers are T1 through T12 and T14.

Can I start with just one tier?+

Yes. Most clients start with Tier one Foundation, which addresses the technical substrate every other tier depends on. From there, the natural sequence is Tier two Search Visibility and Tier three AI Domination, but the order depends on your business.

Is there a discount for the full stack?+

Yes. The Full Stack Bundle is $11,997 one time or $2,997 per month, which represents a meaningful discount over installing tiers individually. The Automated Stack is $7,997 one time for businesses that want the automation forward subset.