Case study
NWA POOlice
The brief
NWA pet waste removal service needed full 22-page site with service area coverage.
What we built
- 22-page site (home, pricing, service-area + 8 cities, FAQ, about, pledge, insights + 2 posts, contact, legal)
- BIND zone + Let's Encrypt cert
- Full LocalBusiness + Service schema
- GoDaddy nameservers switched to bubbles ns1/ns2.thatwebhostingguy.com
Search and AI visibility notes
This case study records the work as more than a portfolio screenshot. For NWA POOlice, the build emphasized local service positioning, memorable brand recall, direct lead paths, and mobile-first service-area clarity. The page is intentionally written in plain, crawlable HTML so search engines, screen readers, and answer engines can understand the project without waiting for client-side JavaScript.
The technical pattern supports canonical URLs, descriptive metadata, internal links, image alt text, Open Graph previews, and schema-friendly entity relationships. That combination helps the live client site communicate what the organization does while also helping this portfolio page reinforce ThatDevPro topical authority around web development, Core Web Vitals, structured data, and AI-search visibility.
- Content-first HTML for extractable summaries and citations.
- Clear service or project language matched to buyer intent.
- Portfolio graph links that connect the client work to ThatDevPro expertise.