Case study

NWA IDs

https://nwaids.com/

Healthcare & Medical

The brief

Infectious Disease Specialists of Northwest Arkansas is the region's only dedicated infectious disease practice, board certified and led by Dr. Stephen Hennigan since 2003. The referral-only practice needed an authoritative, accessible web presence that explains complex specialist care to patients and referring physicians, and that establishes a clean, verifiable medical entity for search engines and AI answer engines.

What we built

  • Content-first static HTML build with no client-side rendering dependency
  • Verified medical entity graph: MedicalBusiness and Physician schema for the practice and Dr. Stephen Hennigan, cross-referenced to the CMS NPI Registry, the Arkansas State Medical Board, Healthgrades, WebMD, Doximity, and hospital affiliations
  • Referral-only intake flow and a clear specialist service architecture
  • Section 508 accessibility, Core Web Vitals tuning, Open Graph, and answer-engine optimization
  • Google Search Console and GA4 instrumentation with sitemap automation
See it live →

Search and AI visibility notes

This case study records the work as more than a portfolio screenshot. For NWA IDs, the build emphasized local service discovery, trust signals, simple calls to action, and clear explanation of the customer problem. The page is intentionally written in plain, crawlable HTML so search engines, screen readers, and answer engines can understand the project without waiting for client-side JavaScript.

The technical pattern supports canonical URLs, descriptive metadata, internal links, image alt text, Open Graph previews, and schema-friendly entity relationships. That combination helps the live client site communicate what the organization does while also helping this portfolio page reinforce ThatDevPro topical authority around web development, Core Web Vitals, structured data, and AI-search visibility.

  • Content-first HTML for extractable summaries and citations.
  • Clear service or project language matched to buyer intent.
  • Portfolio graph links that connect the client work to ThatDevPro expertise.