Case study
Heritage Hardwood Floors
The brief
Hardwood flooring business needed unified NAP and SEO-optimized presence separate from their Squarespace source-of-truth site.
What we built
- Static SEO mirror at nwa.com/sites/heritagehardwoodfloors/
- Full schema with aeo.json, brand.json, image sitemap
- Unified NAP across all surfaces
Search and AI visibility notes
This case study records the work as more than a portfolio screenshot. For Heritage Hardwood Floors, the build emphasized trade-service credibility, project proof, local flooring intent, and clear service differentiation. The page is intentionally written in plain, crawlable HTML so search engines, screen readers, and answer engines can understand the project without waiting for client-side JavaScript.
The technical pattern supports canonical URLs, descriptive metadata, internal links, image alt text, Open Graph previews, and schema-friendly entity relationships. That combination helps the live client site communicate what the organization does while also helping this portfolio page reinforce ThatDevPro topical authority around web development, Core Web Vitals, structured data, and AI-search visibility.
- Content-first HTML for extractable summaries and citations.
- Clear service or project language matched to buyer intent.
- Portfolio graph links that connect the client work to ThatDevPro expertise.