Case study
Greenough's Guide Service
The brief
Fishing guide service needed bookings-first site presence.
What we built
- Static site rebuild
- LocalBusiness + Service schema
- Booking-focused conversion path
Search and AI visibility notes
This case study records the work as more than a portfolio screenshot. For Greenough's Guide Service, the build emphasized outdoor booking intent, local discovery, seasonality, trust, and direct conversion paths. The page is intentionally written in plain, crawlable HTML so search engines, screen readers, and answer engines can understand the project without waiting for client-side JavaScript.
The technical pattern supports canonical URLs, descriptive metadata, internal links, image alt text, Open Graph previews, and schema-friendly entity relationships. That combination helps the live client site communicate what the organization does while also helping this portfolio page reinforce ThatDevPro topical authority around web development, Core Web Vitals, structured data, and AI-search visibility.
- Content-first HTML for extractable summaries and citations.
- Clear service or project language matched to buyer intent.
- Portfolio graph links that connect the client work to ThatDevPro expertise.