Case study

Arkansas Counseling and Wellness

https://arcounselingandwellness.com/

Counseling & Therapy Practices

The brief

NWA-area counseling practice needed a website that conveyed clinical authority and made booking easy.

What we built

  • Static React site with FastAPI admin backend
  • Marker-based renderer for team.html
  • Literal-string content management for contact.html
  • Org + LocalBusiness + Person schema graph
  • Auth-gated admin at /admin/ with htpasswd
Note: Built by Joseph Anady (ThatDevPro). For services offered by Arkansas Counseling and Wellness, see https://arcounselingandwellness.com/ directly.
See it live →

Search and AI visibility notes

This case study records the work as more than a portfolio screenshot. For Arkansas Counseling and Wellness, the build emphasized healthcare-adjacent trust, accessibility, location clarity, service organization, and cautious YMYL presentation. The page is intentionally written in plain, crawlable HTML so search engines, screen readers, and answer engines can understand the project without waiting for client-side JavaScript.

The technical pattern supports canonical URLs, descriptive metadata, internal links, image alt text, Open Graph previews, and schema-friendly entity relationships. That combination helps the live client site communicate what the organization does while also helping this portfolio page reinforce ThatDevPro topical authority around web development, Core Web Vitals, structured data, and AI-search visibility.

  • Content-first HTML for extractable summaries and citations.
  • Clear service or project language matched to buyer intent.
  • Portfolio graph links that connect the client work to ThatDevPro expertise.