Cover the studio. The hooks are real.
Press kit and pitch hooks for journalists, podcast hosts, and industry analysts covering web development, AI search, federal contracting, or SDVOSB veteran-owned businesses.
About the studio
ThatDevPro is the dedicated content-first web studio brand of Joseph W. Anady, a disabled U.S. Army veteran and veteran-owned-studio founder. The studio specializes in builds engineered to rank on Google search, AI Overviews, and to be cited by ChatGPT, Claude, Gemini, and Perplexity. ThatDevPro operates from owned Debian + nginx infrastructure in Cassville, Missouri, with zero Cloudflare or third-party CDN dependency.
Story hooks for press
The 14-tier engine optimization framework
Joseph has open-sourced a 14-tier SEO + AEO + AIO + GEO framework that maps every surface a modern site needs to rank across traditional search and AI assistants. The framework is in production on 130+ sites across the studio's hosting network and is, to our knowledge, among the first publicly documented full-stack visibility frameworks.
Veteran-owned studio in federal web contracting
Federal agencies are still buying web development from non-veteran-owned offshore agencies. Joseph is a service-disabled U.S. Army veteran with Section 508 and WCAG 2.2 AA implementation experience; verify current federal registration and certification in the official registries. The angle: why the federal set-aside system isn't reaching the small studios it was designed for.
The post-Cloudflare web
ThatDevPro builds on owned bare-metal infrastructure, no Cloudflare, no Vercel, no third-party CDN. The argument for this stance is technical (latency control, no third-party trust chain) and political (centralization risk). Contrarian position worth covering.
Press kit assets
- Logo: SVG
- Founder photo: available on request
- Founder bio (one-paragraph and 50-word): available on request
- Entity profile: /entity.json
- Brand language: /brand-language-feed.json
Contact for press
Email: admin@thatdeveloperguy.com
Phone: 417 671 2606
LinkedIn: Joseph W. Anady